B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$7,500,000
$7,500,000 -- monthly ad budget losses from bot variant for CTV advertising ecosystem (2025)
Wasted ad budgets from a single bot variant exceed $7.5 million monthly across CTV advertising.
- losses exceed this threshold
- from a single bot variant
- based on industry CPM estimations
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$7,500,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify
Primary
Tier A
https://www.ottx.org/2025/11/12/newsletter-november-13th-2025/ ↗
Source Article
Global streaming revenue is projected to surpass $1 trillion by 2030, with growth increasingly tied to engagement, ad monetization, and personalization. But the industry’s biggest constraint isn’t content, it’s discovery. Fragmented metadata, siloed catalogs, and platform-controlled interfaces have …
Original Research
DoubleVerify
· Original study ↗
Methodology
Based on industry CPM estimations; from one bot variant
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV advertising ecosystem: $7,500,000 monthly ad budget losses from bot variant. Source: DoubleVerify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-fraud-losses-7-5m-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-fraud-losses-7-5m-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7,500,000</strong> -- monthly ad budget losses from bot variant for CTV advertising ecosystem<br><small>Source: DoubleVerify (2025) · <a href="https://lighthousedata.io/data/ctv-fraud-losses-7-5m-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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