B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- ctv advertising effectiveness perception for US agency & marketing professionals (2022)
91% of US agency and marketing professionals find that Connected TV advertising is as effective or more effective than traditional linear TV advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTBiQ
Primary
Tier C
https://www.rtbiq.com/the-latest/linear-to-ctv ↗
Source Article
Linear to CTV: Why make the switch? — RTBiQ
Linear to CTV: Why make the switch?
Did you know that 91% of US agency & marketing professionals find that Connected TV advertising is as effective or more effective than traditional linear TV advertising? (source)
There are so many reasons why marketers are making the switch from linear to CTV, but…
Original Research
RTBiQ
· Original study ↗
Methodology
Survey of US agency and marketing professionals, cited by RTBiQ from an unnamed original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US agency & marketing professionals: 91% ctv advertising effectiveness perception. Source: RTBiQ (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-effectiveness-vs-linear-tv-2022
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<blockquote cite="https://lighthousedata.io/data/ctv-effectiveness-vs-linear-tv-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- ctv advertising effectiveness perception for US agency & marketing professionals<br><small>Source: RTBiQ (2022) · <a href="https://lighthousedata.io/data/ctv-effectiveness-vs-linear-tv-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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