B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- advertisers planning to increase ctv investment for CTV advertisers (2026)
About 70% of advertisers plan to increase their investment in CTV advertising.
- The source specifies 'about 70%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Premion / Advertiser Perceptions
Primary
Tier B
https://www.castfox.net/podcast/insider-interviews-media-and-marketing-pros-522233/episode/changing-… ↗
Source Article
Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert
Blake Hebert discusses the current state of CTV advertising and the challenges marketers face while navigating the medium.
CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest indu…
Original Research
Premion / Advertiser Perceptions
· Original study ↗
Methodology
Industry survey conducted by Premion with Advertiser Perceptions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV advertisers: 70% advertisers planning to increase ctv investment. Source: Premion / Advertiser Perceptions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-advertisers-increase-investment-2026
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<blockquote cite="https://lighthousedata.io/data/ctv-advertisers-increase-investment-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- advertisers planning to increase ctv investment for CTV advertisers<br><small>Source: Premion / Advertiser Perceptions (2026) · <a href="https://lighthousedata.io/data/ctv-advertisers-increase-investment-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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