B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
14%
14% -- share of media budgets for CTV advertising (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
news.broadcastmediaafrica.com
Primary
Tier B
https://news.broadcastmediaafrica.com/2025/11/25/prime-video-secures-uefa-champions-league-rights-fo… ↗
Source Article
Prime Video Secures UEFA Champions League Rights For 2027-2031 - Broadcast Media Africa
Amazon announced that Prime Video has successfully extended its UEFA Champions League broadcasting rights in three major European countries. This deal comes after a successful inaugural season that attracted 13 million viewers in the UK, according to Amazon.
The new four-year agreement will be activ…
Original Research
news.broadcastmediaafrica.com
· Original study ↗
Methodology
Projection; baseline 14% in 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV advertising: 14% share of media budgets. Source: news.broadcastmediaafrica.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-ad-share-of-budgets-2023-2025
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<blockquote cite="https://lighthousedata.io/data/ctv-ad-share-of-budgets-2023-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of media budgets for CTV advertising<br><small>Source: news.broadcastmediaafrica.com (2025) · <a href="https://lighthousedata.io/data/ctv-ad-share-of-budgets-2023-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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