B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- session share for Cross-network channel (GA4, example managed account) (2026)
Cross-network traffic represented approximately 11% of total sessions in an example managed GA4 account over a 90-day period.
- Based on a single real managed account over a 90-day period
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qwestyon
Primary
Tier B
https://www.qwestyon.com/blog/what-is-cross-network-in-ga4 ↗
Source Article
What Is Cross-Network in GA4? Performance Max & Demand Gen Guide | Qwestyon
What Is Cross-Network in GA4? The Complete Guide to Decoding Performance Max and Demand Gen
If you have ever opened your GA4 acquisition report and stared at a row called Cross-network trying to work out what it actually means, you are not alone. It is the most misunderstood channel in the GA4 defau…
Original Research
Qwestyon
· Original study ↗
Methodology
Single managed account over a 90-day period
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Cross-network channel (GA4, example managed account): 11% session share. Source: Qwestyon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-network-session-share-example-account
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<blockquote cite="https://lighthousedata.io/data/cross-network-session-share-example-account" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- session share for Cross-network channel (GA4, example managed account)<br><small>Source: Qwestyon (2026) · <a href="https://lighthousedata.io/data/cross-network-session-share-example-account" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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