B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30
30 -- net promoter score benchmark for cross-industry (2026)
A Net Promoter Score of 30 to 50 is considered strong across industries according to cross-industry benchmark studies.
- Represents the lower bound of the 30-50 'strong' benchmark range across industries
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Revos
Primary
Tier B
https://www.revos.ai/blog/net-promoter-score ↗
Source Article
NPS: Formula, B2B SaaS Benchmarks & Guide (2026)
On this page
Net Promoter Score (NPS) is a single-question customer-loyalty metric calculated as NPS = % Promoters − % Detractors
on a 0-10 "How likely are you to recommend this product to a friend or colleague?" survey. Scores run from −100 to +100, with 30-50 considered strong, 50+ excellent, and …
Original Research
Revos
· Original study ↗
Methodology
Range 30-50 considered strong; midpoint extracted. Cited from Bain, Qualtrics, SurveyMonkey, Medallia, Retently, Survicate.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
cross-industry: 30 net promoter score benchmark. Source: Revos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-industry-nps-strong-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/cross-industry-nps-strong-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30</strong> -- net promoter score benchmark for cross-industry<br><small>Source: Revos (2026) · <a href="https://lighthousedata.io/data/cross-industry-nps-strong-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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