B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- cross channel second gift rate for new donors (2023)
In 2023, 18% of new donors gave their second gift in a different channel than their original donation.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
27
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NextAfter
Primary
Tier A
https://benchmarks.nextafter.com/ ↗
Source Article
Digital-First Fundraising Benchmarks
A data-driven look at how a digital-first approach to fundraising is lifting online fundraising and offline fundraising metrics for 27 organizations.
As a fundraising leader, you’re inundated with countless benchmark reports that largely all share the same overarching giving trends. These reports ar…
Original Research
NextAfter
· Original study ↗
Methodology
Second-gift channel analysis across 27 digital-first nonprofits
Methodology documented
Segmentation
IndustryNonprofit
Company SizeMid-market
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
new donors: 18% cross channel second gift rate. Source: NextAfter (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-channel-second-gift-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cross-channel-second-gift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- cross channel second gift rate for new donors<br><small>Source: NextAfter (2023) · <a href="https://lighthousedata.io/data/cross-channel-second-gift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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