B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- share of crm users reporting revenue lost to bad data for CRM users (2025)
37% of surveyed CRM users across the US, UK, and Australia reported directly losing revenue due to bad data in their systems.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
602
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.datamagnet.co/post/data-quality-automation-playbook/ ↗
Source Article
Data Quality Automation Playbook: Cut Manual Work Fast
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 19, 2026.
Data Quality Automation Playbook: Reduce Manual Work by 80%
You can't hire your way out of a data quality problem. Gartner's benchmark study found that poor…
Original Research
Validity
· Original study ↗
Methodology
Validity survey of 602 CRM users across the US, UK, and Australia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 37% share of crm users reporting revenue lost to bad data. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-users-lost-revenue-bad-data-2025
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<blockquote cite="https://lighthousedata.io/data/crm-users-lost-revenue-bad-data-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of crm users reporting revenue lost to bad data for CRM users<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-users-lost-revenue-bad-data-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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