B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- reps saying crm usability impacts productivity for sales reps (2025)
74% of sales reps say that CRM usability directly impacts their productivity.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://trellispoint.com/blog/5-signs-you-need-to-upgrade-your-crm ↗
Source Article
5 Signs It's Time to Upgrade Your CRM for Better Sales
5 Signs It's Time to Upgrade Your CRM for Better Sales
Your CRM is supposed to help your sales team close more business, not create extra work. But many organizations find themselves stuck with systems that bog down under growing data, frustrate the people who use them every day, and fail to connect…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce research; original methodology not stated
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
sales reps: 74% reps saying crm usability impacts productivity. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-usability-productivity-74
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<blockquote cite="https://lighthousedata.io/data/crm-usability-productivity-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- reps saying crm usability impacts productivity for sales reps<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/crm-usability-productivity-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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