B
Evidence Grade B
Graded
under review
Safe to Cite
Current
29%
29% -- sales increase rate for organisations using a CRM (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.gymleads.net/blog/crm-for-gyms ↗
Source Article
Why CRM Matters For Your Fitness Club — GymLeads — GymLeads
Why CRM Matters For Your Fitness Club
It’s not uncommon to come across a gym that is stuck following up leads and performing sales and marketing tasks manually. Sure, sales targets might be being met (most months) and your current processes might be getting the job done but given the overwhelming ev…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research on CRM usage outcomes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations using a CRM: 29% sales increase rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-sales-increase-hubspot
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<blockquote cite="https://lighthousedata.io/data/crm-sales-increase-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- sales increase rate for organisations using a CRM<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/crm-sales-increase-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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