B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- crm users saying less than half records accurate for CRM users (2025)
76% of CRM users said less than half of their CRM records were accurate and complete in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.datamagnet.co/post/how-to-evaluate-data-enrichment-vendors/ ↗
Source Article
8 Questions to Ask Before You Buy a Data Enrichment Vendor
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How to Evaluate Data Enrichment Vendors: 8 Questions to Ask Before You Buy
In 2025, 37% of CRM users said they lost revenue directly because of poor data quality, and 76% said less than half …
Original Research
Validity
· Original study ↗
Methodology
Validity survey, The State of CRM Data Management in 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 76% crm users saying less than half records accurate. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-records-accuracy-below-half-2025
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<blockquote cite="https://lighthousedata.io/data/crm-records-accuracy-below-half-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- crm users saying less than half records accurate for CRM users<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-records-accuracy-below-half-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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