B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13 hours
13 hours -- weekly hours spent searching crm information for CRM staff (2025)
CRM staff spend an average of 13 hours per week searching for basic information inside the CRM.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.datamagnet.co/post/data-quality-metrics-revops-leaders-track-monthly/ ↗
Source Article
10 Data Quality Metrics Every RevOps Leader Should Track Monthly
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
10 Data Quality Metrics Every RevOps Leader Should Track Monthly
In 2025, 76% of CRM users said less than half of their organization's CRM data was accurate and complete (Validity, 2025). If …
Original Research
Validity
· Original study ↗
Methodology
Validity research, cited by Datamagnet
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM staff: 13 hours weekly hours spent searching crm information. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-info-search-hours-weekly-2025
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<blockquote cite="https://lighthousedata.io/data/crm-info-search-hours-weekly-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13 hours</strong> -- weekly hours spent searching crm information for CRM staff<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-info-search-hours-weekly-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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