B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- crm data becoming partially inaccurate within 12 months for CRM data (2026)
91% of CRM data becomes partially inaccurate within 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bachasoftware.com
Primary
Tier C
https://bachasoftware.com/blog/insights-2/how-to-unclutter-your-crm-and-give-your-sales-team-their-t… ↗
Source Article
How to Unclutter Your CRM and Give Your Sales Team Their Time Back
Original Research
bachasoftware.com
· Original study ↗
Methodology
Widely cited CRM data decay figure; original source not identified in article
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
CRM data: 91% crm data becoming partially inaccurate within 12 months. Source: bachasoftware.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-decay-12-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-data-decay-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- crm data becoming partially inaccurate within 12 months for CRM data<br><small>Source: bachasoftware.com (2026) · <a href="https://lighthousedata.io/data/crm-data-decay-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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