B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share saying less than half crm data accurate for CRM users (2025)
76% of CRM users/stakeholders report that less than half of their organization's CRM data is accurate and complete.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
602
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://www.datamagnet.co/post/company-buyer-intent-api-account-level-scoring/ ↗
Source Article
Company Buyer Intent API: Account Scoring Explained
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
What Is a Company Buyer Intent API? Account Scoring and Timeline Intelligence
A company buyer intent API tells you which accounts are actively researching a purchase, how far along they are, …
Original Research
Validity
· Original study ↗
Methodology
Validity survey of 602 CRM users and stakeholders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 76% share saying less than half crm data accurate. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-accuracy-under-half-76
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<blockquote cite="https://lighthousedata.io/data/crm-data-accuracy-under-half-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share saying less than half crm data accurate for CRM users<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-data-accuracy-under-half-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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