B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- crm data accuracy perception for CRM users and admins (2025)
76% of CRM users and admins reported that less than half of their organization's CRM data was accurate and complete.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.datamagnet.co/post/measure-roi-data-quality-investment/ ↗
Source Article
How to Calculate Data Quality ROI: A 2026 Step-by-Step Guide
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How to Calculate the ROI of a Data Quality Investment
Poor data quality costs the average organization $12.9 million a year (Gartner). If your CFO just asked why the team needs another tool t…
Original Research
Validity
· Original study ↗
Methodology
Validity survey cited by Datamagnet
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
CRM users and admins: 76% crm data accuracy perception. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-accuracy-under-half-2025
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<blockquote cite="https://lighthousedata.io/data/crm-data-accuracy-under-half-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- crm data accuracy perception for CRM users and admins<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-data-accuracy-under-half-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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