B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share of crm users saying less than half of data is accurate and complete for CRM users (2025)
76% of CRM users say less than half of their organization's data is accurate and complete.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
602
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.prnewswire.com/news-releases/validity-releases-state-of-crm-data-management-in-2025-repo… ↗
Source Article
Prevent CRM Data Quality Regression After Migration (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How to Prevent Data Quality Regression After a CRM Migration
In 2025, Validity surveyed 602 CRM users and found that 37% had lost revenue directly tied to poor data quality, with 1 in 4 compa…
Original Research
Validity
· Original study ↗
Methodology
Validity survey of 602 CRM users
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionNorth America
Cite this stat
Plain Text
CRM users: 76% share of crm users saying less than half of data is accurate and complete. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-data-accuracy-below-half-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-data-accuracy-below-half-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of crm users saying less than half of data is accurate and complete for CRM users<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/crm-data-accuracy-below-half-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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