B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- recurring deposit setup lift for Credit Karma (2024)
Making recurring transfers the default choice with a direct deposit alternative drove an 18% rise in recurring deposit setups for Credit Karma Money Spend accounts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irrational Labs
Primary
Tier A
https://irrationallabs.com/blog/10-years-applying-behavioral-science/ ↗
Source Article
Applying Behavioral Science to Product: 10 Insights from 10 Years of Irrational Labs - Irrational Labs
What do you learn in 10 years of applying behavioral science at top companies? A lot, it turns out! This month marks 10 years of Irrational Labs. During this time, we’ve worked across tech, finance, and health to help make people happier, healthier, and wealthier—and we’ve learned a thing (or 10!) a…
Original Research
Irrational Labs
· Original study ↗
Methodology
Behavioral science A/B experiment by Irrational Labs
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Credit Karma: 18% recurring deposit setup lift. Source: Irrational Labs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/credit-karma-recurring-deposit-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/credit-karma-recurring-deposit-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- recurring deposit setup lift for Credit Karma<br><small>Source: Irrational Labs (2024) · <a href="https://lighthousedata.io/data/credit-karma-recurring-deposit-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.