B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- users judging company credibility by web design for website users (2025)
75% of people judge a company's credibility based on web design.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
backb.ca
Primary
Tier C
https://backb.ca/blogs/how-often-should-you-update-your-website-and-why-it-matters/ ↗
Source Article
How Often Should You Update Your Website? (And Why It Matters) - BackB
Think of your website like a storefront. If the windows are dusty, the sign is faded, and the layout is confusing, customers won’t stick around. The same goes for your website—if it’s outdated, slow, or difficult to navigate, visitors will leave in seconds.
So, how often should you update your site?…
Original Research
backb.ca
· Original study ↗
Methodology
Cited without named original source; secondary citation on agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 75% users judging company credibility by web design. Source: backb.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/credibility-judged-by-web-design
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<blockquote cite="https://lighthousedata.io/data/credibility-judged-by-web-design" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- users judging company credibility by web design for website users<br><small>Source: backb.ca (2025) · <a href="https://lighthousedata.io/data/credibility-judged-by-web-design" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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