B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- users judging credibility by website design for web users (2003)

2003  · n=2,500  · Stanford Persuasive Technology Lab

75% of users judge a company's credibility based on website design alone.

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Attribution: Stanford Persuasive Technology Lab View source
Lighthouse Research Team
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Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2003
Entity
web users
Sample Size
2,500
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Stanford Persuasive Technology Lab Primary Tier C
https://bethanyworks.com/psychology-backed-wellness-website-design/ ↗
Confidence: 55/100 Vintage: 2003 Channel: Deep Crawl
Source Article
Psychology-Backed Website Design for Wellness Businesses - Bethany Works® LLC
What Makes Website Design Psychology-Backed for Wellness Businesses? Psychology-backed website design for wellness businesses applies neuroscience, color psychology, and user behavior research to create sites that calm anxiety, build trust, and guide ideal clients to book. Unlike template-based desi…
Original Research
Stanford Persuasive Technology Lab · Original study ↗

Stanford Persuasive Technology Lab study of 2,500+ participants

Methodology documented
Industrymarketing
Plain Text
web users: 75% users judging credibility by website design. Source: Stanford Persuasive Technology Lab (2003). Via Lighthouse Intelligence -- https://lighthousedata.io/data/credibility-judged-by-design
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<blockquote cite="https://lighthousedata.io/data/credibility-judged-by-design" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- users judging credibility by website design for web users<br><small>Source: Stanford Persuasive Technology Lab (2003) · <a href="https://lighthousedata.io/data/credibility-judged-by-design" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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