B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- share of respondents relying on creators as sole news source for news consumers (2026)
Only 3% of survey respondents rely on creators as their sole source of news.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reuters Institute
Primary
Tier A
https://digitalweekday.com/2026/08/11/creators-and-influencers-become-integral-part-of-the-news-ecos… ↗
Source Article
Creators and Influencers in the News Ecosystem
The distinction between professional newsrooms and social media influencer content has blurred significantly, according to the Reuters Institute’s 2026 Digital News Report. An analysis of the findings by Edelman indicates that 27% of respondents now obtain news from creators, with nearly half of tha…
Original Research
Reuters Institute
· Original study ↗
Methodology
Reuters Institute 2026 Digital News Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
news consumers: 3% share of respondents relying on creators as sole news source. Source: Reuters Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creators-sole-news-source-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creators-sole-news-source-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of respondents relying on creators as sole news source for news consumers<br><small>Source: Reuters Institute (2026) · <a href="https://lighthousedata.io/data/creators-sole-news-source-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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