B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- share of creators earning from advertising for content creators (bloggers, vloggers, podcasters) (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
4,335
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
4rdmarketing.com
Primary
Tier C
https://4rdmarketing.com/006-bloggers-vloggers-podcasters-make-money/ ↗
Source Article
006 - How do Bloggers, Vloggers and Podcasters Make Money | 4rd Marketing
What is the ROI of blogging, vlogging and podcastings?
I think everyone wonders at some point, “how do they make money doing that?” and that’s exactly what we discuss this week is how bloggers, vloggers and podcasters make money. You might not immediately see the connection to your business but as y…
Original Research
4rdmarketing.com
· Original study ↗
Methodology
Survey of 4,335 creators; multiple response options allowed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content creators (bloggers, vloggers, podcasters): 50% share of creators earning from advertising. Source: 4rdmarketing.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creators-advertising-revenue-4335
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<blockquote cite="https://lighthousedata.io/data/creators-advertising-revenue-4335" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of creators earning from advertising for content creators (bloggers, vloggers, podcasters)<br><small>Source: 4rdmarketing.com (2018) · <a href="https://lighthousedata.io/data/creators-advertising-revenue-4335" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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