B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- marketers citing measurement as top roadblock for marketers worldwide (2025)
32% of marketers worldwide cited measuring creator performance as their primary roadblock to influencer program success in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.janney.ai/blog/essential-influencer-program-components ↗
Source Article
Essential Influencer Program Components | Janney AI
TL;DR — 7 Essential Components
- •Strategic Goal Setting — Align influencer KPIs with business outcomes, not vanity metrics
- •Rigorous Creator Discovery — Vet creators on audience quality, content consistency, and values alignment
- •Authentic Relationship Building — Treat creators as strategic par…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer research on influencer marketing measurement
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketers worldwide: 32% marketers citing measurement as top roadblock. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-performance-measurement-roadblock-2025
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<blockquote cite="https://lighthousedata.io/data/creator-performance-measurement-roadblock-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- marketers citing measurement as top roadblock for marketers worldwide<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/creator-performance-measurement-roadblock-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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