B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
94%
94% -- creator participation in brand deals for digital creators (2026)
Creator participation in brand deals stood at 94% prior to dropping to 78%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Later
Primary
Tier B
https://www.bahamasb2b.com/business/marketing/digital-creators/ ↗
Source Article
Digital creators are growing beyond social
Original Research
Later
· Original study ↗
Methodology
Projection from Later, an influencer marketing platform; participation declining from prior 94% as creators diversify revenue streams
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital creators: 94% creator participation in brand deals. Source: Later (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-brand-deal-participation-drop-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/creator-brand-deal-participation-drop-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- creator participation in brand deals for digital creators<br><small>Source: Later (2026) · <a href="https://lighthousedata.io/data/creator-brand-deal-participation-drop-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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