B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- share of creator ads building brands for Creator advertising (2026-06)
Only 6% of creator advertising builds brands as well as it engages according to Kantar data presented at Cannes 2026.
- Specifically refers to building brands as well as it engages
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Lighthouse Research Team
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Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
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Original Research
Kantar
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Methodology
Kantar data presented at Cannes 2026: only 6% of creator advertising builds brands as well as it engages
Methodology documented
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Industrymarketing
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Plain Text
Creator advertising: 6% share of creator ads building brands. Source: Kantar (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creator-ads-building-brands-share-2026
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<blockquote cite="https://lighthousedata.io/data/creator-ads-building-brands-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of creator ads building brands for Creator advertising<br><small>Source: Kantar (2026-06) · <a href="https://lighthousedata.io/data/creator-ads-building-brands-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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