B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- share of creatives citing burnout as quit reason for creative marketing teams (2026)
CultureAmp data shows that 52% of creatives cite burnout as their reason for quitting.
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Lighthouse Research Team
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Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CultureAmp
Primary
Tier C
https://marketingcareerinsights.com/why-your-best-employees-are-leaving-the-leadership-shift-that-tu… ↗
Source Article
Why Your Best Employees are Leaving—The Leadership Shift That Turns an Agency into a Wealth Engine.
Hey, marketing leader-tired of losing top talent to Upwork gigs or ChatGPT-powered freelancing? This warning signal in your agency workplaces: best employees quietly quitting amid micromanagement. Kelly Monahan reveals the leadership shift from boss to coach-empowering ownership, profit-sharing, and…
Original Research
CultureAmp
· Original study ↗
Methodology
CultureAmp survey data cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
creative marketing teams: 52% share of creatives citing burnout as quit reason. Source: CultureAmp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creatives-burnout-quit-reason
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<blockquote cite="https://lighthousedata.io/data/creatives-burnout-quit-reason" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of creatives citing burnout as quit reason for creative marketing teams<br><small>Source: CultureAmp (2026) · <a href="https://lighthousedata.io/data/creatives-burnout-quit-reason" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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