B Evidence Grade B Graded under review Safe to Cite Current

37%

37% -- roi increase from creative ab testing for app marketers (2026)

Name: ROI Increase From Creative Ab Testing Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2026 · Moloco

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Attribution: Moloco View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2026

Entity

app marketers

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Moloco Primary Tier C

https://www.moloco.com/zh/blog/run-fast-and-accurate-brcreative-a-b-tests-with-molocos-self-serve ↗

Confidence: 55/100 Vintage: 2026 Channel: Common Crawl

Source Article

Run fast and accurate A/B tests with Moloco’s Self Serve

Blog Article By: Creative a/b testing, also known as split testing, takes the guesswork behind ad creative optimization by comparing the performance of two ads in a controlled environment. Spend is allocated to both creatives over a period of time and the creative that drives better performance is d…

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-18

okoone.com https://www.okoone.com/

2026-08-18

Original Research

Moloco · Original study ↗

Segmentation

IndustryMarTech RegionAPAC RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

app marketers: 37% roi increase from creative ab testing. Source: Moloco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative_ab_test_roi_increase

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<blockquote cite="https://lighthousedata.io/data/creative_ab_test_roi_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- roi increase from creative ab testing for app marketers<br><small>Source: Moloco (2026) · <a href="https://lighthousedata.io/data/creative_ab_test_roi_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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