B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

12 -- roi multiplier from creative variation for Advertising creative variation (2024)

Name: ROI Multiplier From Creative Variation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2024 · Accelero (Paul Dyson)

Creative variation can multiply marketing ROI by up to 12 times.

Upper bound (up to 12 times)

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Attribution: Accelero (Paul Dyson) View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2024

Entity

Advertising creative variation

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Accelero (Paul Dyson) Primary Tier B

https://midia.market/conteudos/marketing/maximizando-o-roi-em-tempos-de-instabilidade/ ↗

Confidence: 53/100 Vintage: 2024 Channel: Wayback

Source Article

Maximizando o ROI: como aumentar a rentabilidade da publicidade - Mídia Market

em 2 de julho de 2024 Tornar a publicidade mais atrativa, de forma que seu valor se torne mais alto em momentos de grande mudança, instabilidade e recessão econômica é essencial, para não perder valor de mercado e maximizar o ROI publicitário. Para criar essas dicas utilizamos um estudo com 28.000 c…

Original Research

Accelero (Paul Dyson) · Original study ↗

Methodology

Upper bound ('up to 12 times') based on the Accelero ROI study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Advertising creative variation: 12 roi multiplier from creative variation. Source: Accelero (Paul Dyson) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-variation-multiply-roi-12x

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<blockquote cite="https://lighthousedata.io/data/creative-variation-multiply-roi-12x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- roi multiplier from creative variation for Advertising creative variation<br><small>Source: Accelero (Paul Dyson) (2024) · <a href="https://lighthousedata.io/data/creative-variation-multiply-roi-12x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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