B
Evidence Grade B
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accuracy verified by the review judge
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Recent
47%
47% -- share of video ad sales lift attributable to creative quality for video advertising (2025)
Creative quality accounts for 47% of the sales lift generated by video advertising according to Nielsen research.
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Lighthouse Research Team
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Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.greatmarketing.ai/blog/the-ultimate-guide-to-hook-rate-and-hold-rate-meta-ads ↗
Source Article
Hook Rate & Hold Rate for PI Law Firm Facebook Ads
Hold Rate Formula for Facebook Ads: Hook Rate & Hold Rate Complete Guide
Learn the hook rate and hold rate formulas for PI law firm Facebook ads, how to set them up in Ads Manager, and what benchmarks indicate strong creative performance.
Rafael Hernandez
CEO and Co-Founder of Great Marketing AI
I h…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research on video advertising effectiveness, cited secondhand by Great Marketing AI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video advertising: 47% share of video ad sales lift attributable to creative quality. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-quality-video-sales-lift-nielsen
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<blockquote cite="https://lighthousedata.io/data/creative-quality-video-sales-lift-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of video ad sales lift attributable to creative quality for video advertising<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/creative-quality-video-sales-lift-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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