B Evidence Grade B Graded under review Safe to Cite Recent

49%

49% -- share of advertising roi driven by creative for advertising industry (2025)

2025  · 46197855.hs-sites.com

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Attribution: 46197855.hs-sites.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
advertising industry
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
46197855.hs-sites.com Primary Tier B
https://46197855.hs-sites.com/resource/creative-effectiveness-kelloggs-recipe-for-roi ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Creative Effectiveness: Kellogg's Recipe for ROI • Vidmob
Webinar Creative Effectiveness: Kellogg's Recipe for ROI What You'll Learn Did you know creative drives 49% of ROI and effective ads can generate more than four times as much profit? Creative Data Drives Key Business Metrics Better, more informed, data-driven creative drives growth in a budget-const…
Original Research
46197855.hs-sites.com · Original study ↗

Webinar citing research on creative effectiveness impact on ROI; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
advertising industry: 49% share of advertising roi driven by creative. Source: 46197855.hs-sites.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-drives-roi-share
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<blockquote cite="https://lighthousedata.io/data/creative-drives-roi-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of advertising roi driven by creative for advertising industry<br><small>Source: 46197855.hs-sites.com (2025) · <a href="https://lighthousedata.io/data/creative-drives-roi-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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