B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
49%
49% -- share of advertising roi driven by creative for advertising industry (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
46197855.hs-sites.com
Primary
Tier B
https://46197855.hs-sites.com/resource/creative-effectiveness-kelloggs-recipe-for-roi ↗
Source Article
Creative Effectiveness: Kellogg's Recipe for ROI • Vidmob
Webinar
Creative Effectiveness: Kellogg's Recipe for ROI
What You'll Learn
Did you know creative drives 49% of ROI and effective ads can generate more than four times as much profit?
Creative Data Drives Key Business Metrics
Better, more informed, data-driven creative drives growth in a budget-const…
Original Research
46197855.hs-sites.com
· Original study ↗
Methodology
Webinar citing research on creative effectiveness impact on ROI; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising industry: 49% share of advertising roi driven by creative. Source: 46197855.hs-sites.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-drives-roi-share
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<blockquote cite="https://lighthousedata.io/data/creative-drives-roi-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of advertising roi driven by creative for advertising industry<br><small>Source: 46197855.hs-sites.com (2025) · <a href="https://lighthousedata.io/data/creative-drives-roi-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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