B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
38%
38% -- likelihood of strategic customer insight action for CPQ users (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cincom
Primary
Tier C
https://www.cincom.com/blog/cpq/how-can-cpq-help-with-sales-effectiveness/ ↗
Source Article
How CPQ Helps with Sales Effectiveness & Accuracy?
We’re all looking to deliver the right product or offer to the right person at the right time and improve sales effectiveness. That, along with making a profit, is the whole point of sales. To make this easier, some best-in-class businesses have chosen to use Configure-Price-Quote (CPQ) applications…
Original Research
Cincom
· Original study ↗
Methodology
Vendor blog citing research data set on CPQ adopters vs non-users; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPQ users: 38% likelihood of strategic customer insight action. Source: Cincom (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpq-users-strategic-action-likelihood
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<blockquote cite="https://lighthousedata.io/data/cpq-users-strategic-action-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- likelihood of strategic customer insight action for CPQ users<br><small>Source: Cincom (2025) · <a href="https://lighthousedata.io/data/cpq-users-strategic-action-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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