B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
100,000
100,000 -- monthly impressions threshold for student media websites (2025)
Student media websites generating more than 100,000 impressions are advised to consider CPM-based pricing tiers.
- This is a recommended threshold/rule of thumb for student media websites considering CPM-based pricing tiers rather than a measured empirical statistic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100,000
Unit
Count
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flytedesk
Primary
Tier B
https://flytedesk.com/resource-hub/explainer-the-student-media-guide-to-website ↗
Source Article
Explainer: The student media guide to website
View all resources
Financial health
Your organization has a site; here’s how to monetize.
October 30, 2025
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Original Research
Flytedesk
· Original study ↗
Methodology
Publisher's guidance on when to use CPM-based pricing tiers
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
student media websites: 100,000 monthly impressions threshold. Source: Flytedesk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpm-tier-threshold-100000-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpm-tier-threshold-100000-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000</strong> -- monthly impressions threshold for student media websites<br><small>Source: Flytedesk (2025) · <a href="https://lighthousedata.io/data/cpm-tier-threshold-100000-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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