B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- cpm advertising share for North American internet advertising (Q4 2009)
CPM advertising accounted for 37% of the North American online advertising market.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
Q4 2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
ZDNet News
Primary
Tier A
http://www.zdnet.fr/blogs/media-tech/publicite-internet-le-succes-total-du-paiement-a-la-performance… ↗
Source Article
Publicité internet: le succès du paiement à la performance
20 avril 2010
ZDNet News
Publicité internet: le succès du paiement à la performance
Rétrospective sur la bascule du modèle publicitaire CPM au modèle publicitaire à la performance sur Internet.
Le dernier trimestre 2009 a été le plus gros de l’histoire publicitaire du web pour le continent nord-amér…
Original Research
ZDNet News
· Original study ↗
Methodology
Based on advertising model share
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
North American internet advertising: 37% cpm advertising share. Source: ZDNet News (Q4 2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpm-advertising-share-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpm-advertising-share-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- cpm advertising share for North American internet advertising<br><small>Source: ZDNet News (Q4 2009) · <a href="https://lighthousedata.io/data/cpm-advertising-share-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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