C
Evidence Grade C
Use with Hedging
Current
9
9 -- lift in branded search rate for Consumer Packaged Goods (CPG) brand (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9
Unit
Multiple
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
Amazon Ads
Primary
Tier B
https://advertising.amazon.com/solutions/products/video-ads?ref_=a20m_us_lbr_cs_hrshy_va ↗
Source Article
Create streaming TV and video ad campaigns | Amazon Ads
Guides
Video marketing guide
This guide covers the basics of video marketing, how video can benefit your brand, and introduces the Amazon Ads solutions you can use to get started.
Put your brand in motion with Amazon video ad solutions. Drive your full-funnel business objectives by leveraging stream…
Also cited by
2026-08-11
2026-08-12
Original Research
Amazon Ads
· Original study ↗
Methodology
Achieved by driving full-funnel results across both English and Spanish speakers with Amazon Ads.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 9 | |
| 2026 (current) | 9 | 0% |
Segmentation
IndustryRetail
RegionNorth America
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Consumer Packaged Goods (CPG) brand: 9 lift in branded search rate. Source: Amazon Ads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg_brand_lift_in_branded_search_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpg_brand_lift_in_branded_search_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9</strong> -- lift in branded search rate for Consumer Packaged Goods (CPG) brand<br><small>Source: Amazon Ads (2026) · <a href="https://lighthousedata.io/data/cpg_brand_lift_in_branded_search_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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