B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- share of cpg trade teams losing 10plus hours weekly to no output deal work for CPG trade teams (2026)
82% of CPG trade teams lose 10 or more hours per week to no-output deal work.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandTec
Primary
Tier B
https://www.demandtec.com/resources/blog ↗
Source Article
Blog | DemandTec
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Original Research
DemandTec
· Original study ↗
Methodology
Vendor blog claim on DemandTec; underlying survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG trade teams: 82% share of cpg trade teams losing 10plus hours weekly to no output deal work. Source: DemandTec (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-trade-teams-hours-lost-2026
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<blockquote cite="https://lighthousedata.io/data/cpg-trade-teams-hours-lost-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of cpg trade teams losing 10plus hours weekly to no output deal work for CPG trade teams<br><small>Source: DemandTec (2026) · <a href="https://lighthousedata.io/data/cpg-trade-teams-hours-lost-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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