B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3.4%
3.4% -- cpg reach growth for Consumer Packaged Goods (CPG) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Interactive Advertising Bureau (IAB)
Primary
Tier A
https://adtechdaily.com/2013/03/06/yp-grabs-major-mobile-marketshare-annual-ad-revenue-attributed-to… ↗
Source Article
YP Grabs Major Mobile Marketshare; Annual Ad Revenue Attributed to Mobile Surpasses $350 Million - Ad Tech Daily
Previous Viewing of Digital Video Ads Increases Brand Recall By 33% for Aligned Television Campaigns
PHOENIX – With brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) released “A Comprehensive Picture of Digital Video and TV Adve…
Also cited by
deloitte.com
https://www.deloitte.com/
2026-08-15
bcg.com
https://www.bcg.com/
2026-08-15
supermarketnews.com
https://www.supermarketnews.com/
2026-08-15
strategyand.pwc.com
https://www.strategyand.pwc.com/
2026-08-15
massmarketretailers.com
https://massmarketretailers.com/
2026-08-15
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
Based on a 15 percent shift in media spend to digital.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Consumer Packaged Goods (CPG): 3.4% cpg reach growth. Source: Interactive Advertising Bureau (IAB) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-reach-growth-3-4-percent
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<blockquote cite="https://lighthousedata.io/data/cpg-reach-growth-3-4-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.4%</strong> -- cpg reach growth for Consumer Packaged Goods (CPG)<br><small>Source: Interactive Advertising Bureau (IAB) (2026) · <a href="https://lighthousedata.io/data/cpg-reach-growth-3-4-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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