B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- instore shopping intent for CPG consumers (2020)
66% of consumers still plan to shop for CPG products in-store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Being Digitalz
Primary
Tier B
https://www.beingdigitalz.com/blog/covid-changed-the-consumer-journey-but-whats-likely-to-stick-bein… ↗
Source Article
How COVID Changed Consumer's Behavior Digitally
Original Research
Being Digitalz
· Original study ↗
Methodology
Consumer survey across retail, travel, and finance markets conducted by the publisher
Methodology documented
Segmentation
IndustryCPG
RegionGlobal
Channelcontent
Cite this stat
Plain Text
CPG consumers: 66% instore shopping intent. Source: Being Digitalz (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-instore-shopping-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpg-instore-shopping-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- instore shopping intent for CPG consumers<br><small>Source: Being Digitalz (2020) · <a href="https://lighthousedata.io/data/cpg-instore-shopping-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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