B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

39%

39% -- advertisers fully ready for cookie loss for US CPG advertisers (2024)

Name: Advertisers Fully Ready For Cookie Loss Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2024 · n=200 · Adlook

39% of surveyed U.S. CPG advertisers report being fully ready for the loss of cookies.

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Attribution: Adlook View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

39%

Unit

Percentage

Data Vintage

2024

Entity

US CPG advertisers

Sample Size

200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adlook Primary Tier A

https://adlook.com/blog/navigating-the-new-era-of-digital-advertising-insights-from-adlooks-survey-o… ↗

Confidence: 57/100 Vintage: 2024 Channel: Common Crawl

Source Article

Navigating the New Era of Digital Advertising: Insights from Adlook's Survey on the Cookie Phase-Out

Original Research

Adlook · Original study ↗

Methodology

Adlook survey of nearly 200 U.S. CPG advertisers, unveiled at CES 2024

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US CPG advertisers: 39% advertisers fully ready for cookie loss. Source: Adlook (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-advertisers-fully-ready-cookie-loss-2024

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<blockquote cite="https://lighthousedata.io/data/cpg-advertisers-fully-ready-cookie-loss-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- advertisers fully ready for cookie loss for US CPG advertisers<br><small>Source: Adlook (2024) · <a href="https://lighthousedata.io/data/cpg-advertisers-fully-ready-cookie-loss-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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