B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- share using coupons or discount codes to save money for US consumers (2025-04)
38% of consumers are using coupons or discount codes to save money, according to an April survey by Numerator.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier B
https://blog.housewares.org/2025/06/05/u-s-retail-intelligence-june-5/ ↗
Source Article
U.S. Retail Intelligence – June - International Housewares Association
May 30 – Variety Wholesalers Plans Final Wave of Big Lots Reopening’s on June 5
The success of the Big Lots reopening effort has spurred the retailers new owner, Variety Wholesalers, to explore options for acquiring additional Big Lots locations, the parent company said. From: HomePage News
May 30 –…
Original Research
Numerator
· Original study ↗
Methodology
Numerator consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 38% share using coupons or discount codes to save money. Source: Numerator (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cost-saving-coupons-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cost-saving-coupons-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share using coupons or discount codes to save money for US consumers<br><small>Source: Numerator (2025-04) · <a href="https://lighthousedata.io/data/cost-saving-coupons-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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