B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- share of businesses using cost or competition based pricing for businesses (2013)
85% of businesses base their prices on cost-based pricing or competition-based pricing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MIT Sloan Management Review
Primary
Tier B
http://www.5northmarketing.com/smart-pricing-strategies.php ↗
Source Article
The amazing (and often ignored) importance of using Value-Based Pricing
The amazing (and often ignored) importance of using Value-Based Pricing
"many managers ... mistakenly assume themselves to be in a "commodity" business. They then neglect the possibility for differentiation and customer value creation and resign themselves to competing solely on price. While we ackn…
Original Research
MIT Sloan Management Review
· Original study ↗
Methodology
Cited from MIT Sloan Management Review article 'Is It Time to Rethink Your Pricing Strategy?'
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
businesses: 85% share of businesses using cost or competition based pricing. Source: MIT Sloan Management Review (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cost-or-competition-based-pricing-85-percent
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<blockquote cite="https://lighthousedata.io/data/cost-or-competition-based-pricing-85-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of businesses using cost or competition based pricing for businesses<br><small>Source: MIT Sloan Management Review (2013) · <a href="https://lighthousedata.io/data/cost-or-competition-based-pricing-85-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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