B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share purchasing cosmetics perfume in europe for Mainland Chinese consumers (2012)
20 percent of surveyed Mainland Chinese consumers cited Europe as a top location for purchasing cosmetics and perfume in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KPMG
Primary
Tier A
http://www.big4.com/kpmg/kpmg-chinese-consumers-are-increasingly-purchasing-overseas/ ↗
Source Article
KPMG: Chinese Consumers are Increasingly purchasing overseas
Original Research
KPMG
· Original study ↗
Methodology
KPMG annual survey; Europe as purchase location for cosmetics/perfume
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mainland Chinese consumers: 20% share purchasing cosmetics perfume in europe. Source: KPMG (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cosmetics-purchase-europe-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cosmetics-purchase-europe-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share purchasing cosmetics perfume in europe for Mainland Chinese consumers<br><small>Source: KPMG (2012) · <a href="https://lighthousedata.io/data/cosmetics-purchase-europe-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.