B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$14,900,000,000
$14,900,000,000 -- core ota advertising revenue for US local television (2021)
In 2021, core over-the-air (OTA) advertising revenues for US local television are projected to be $14.9 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$14,900,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/press-releases/political-advertising-2020-kept-local-tv-revenues-solid-industry-… ↗
Source Article
Political Advertising in 2020 Kept Local TV Revenues Solid; Industry Reached $19.7B Despite Pandemic
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA Advisory Services forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local television: $14,900,000,000 core ota advertising revenue. Source: BIA Advisory Services (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/core-ota-revenue-2021-forecast
HTML Embed
<blockquote cite="https://lighthousedata.io/data/core-ota-revenue-2021-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$14,900,000,000</strong> -- core ota advertising revenue for US local television<br><small>Source: BIA Advisory Services (2021) · <a href="https://lighthousedata.io/data/core-ota-revenue-2021-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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