B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- blanket cookie consent rate for website visitors (cookie consent banners) (2026)
About 60% of users on average give blanket consent to the website they are visiting on cookie consent banners.
- Figure is an industry estimate/observation cited by Axeptio co-founder during a roundtable discussion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axeptio
Primary
Tier B
https://www.axeptio.io/blog/fr/blog/performance-privacy-data-2026 ↗
Source Article
Can Data Protection and Economic Performance Still Coexist in 2026?
Data now sits at the heart of economic value creation. Yet the promise of meaningful privacy protection continues to collide with the realities of digital markets.
If consumers repeatedly say they are worried about how their personal data is used, why do they keep handing it over so willingly? And h…
Original Research
Axeptio
· Original study ↗
Methodology
Aggregate observation from Axeptio cookie consent banner data, per co-founder Romain Bessuges-Meusy
Methodology documented
Segmentation
IndustryTechnology
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
website visitors (cookie consent banners): 60% blanket cookie consent rate. Source: Axeptio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cookie-banner-blank-consent-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cookie-banner-blank-consent-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- blanket cookie consent rate for website visitors (cookie consent banners)<br><small>Source: Axeptio (2026) · <a href="https://lighthousedata.io/data/cookie-banner-blank-consent-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.