B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- improvement in identifying high performing channels for companies tracking conversion rates across touchpoints (2026)
Companies that track conversion rates across touchpoints experience a 30% improvement in identifying high-performing channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ironpaper
Primary
Tier C
https://anypost.ai/blog/what-is-b2b-demand-generation-strategy-and-how-to-execute ↗
Source Article
What Is B2B Demand Generation Strategy and How to Execute
Original Research
Ironpaper
· Original study ↗
Methodology
Attributed to Ironpaper
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies tracking conversion rates across touchpoints: 30% improvement in identifying high performing channels. Source: Ironpaper (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-tracking-channel-identification-30
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<blockquote cite="https://lighthousedata.io/data/conversion-tracking-channel-identification-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- improvement in identifying high performing channels for companies tracking conversion rates across touchpoints<br><small>Source: Ironpaper (2026) · <a href="https://lighthousedata.io/data/conversion-tracking-channel-identification-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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