C
Evidence Grade C
Use with Hedging
Aging
20
20 — conversion rate add to cart rate for saas_direct_desktop (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
20
Unit
Data Vintage
2024
Entity
Study Type
Platform_data
Geography
saas_desktop
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
Wordstream / CXL / Unbounce Benchmark Reports
Primary
Tier B
https://www.wordstream.com/blog/ws/conversion-rate-benchmarks ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 13 | |
| 2022 | 24 | +85.1% |
| 2023 | 3 | -86.5% |
| 2024 (current) | 20 | +534.1% |
Segmentation
Regionsaas_desktop
Cite this stat
Suggested hedging: According to limited, single-source data...
Plain Text
saas_direct_desktop: 20 conversion rate add to cart rate. Source: Wordstream / CXL / Unbounce Benchmark Reports (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/conversion-rate-add-to-cart-rate-saas-direct-desktop-2024
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<blockquote cite="https://lighthousedata.io/data/conversion-rate-add-to-cart-rate-saas-direct-desktop-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20</strong> — conversion rate add to cart rate for saas_direct_desktop<br><small>Source: Wordstream / CXL / Unbounce Benchmark Reports (2024) · <a href="https://lighthousedata.io/data/conversion-rate-add-to-cart-rate-saas-direct-desktop-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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