B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

35%

35% -- reference participation reduction rate for customer reference programme volunteers (2026)

Name: Reference Participation Reduction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2026 · Upland

Aggressive contractual obligations reduce customer reference volunteer participation by approximately 35%.

Approximation cited from industry guidance

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Attribution: Upland View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2026

Entity

customer reference programme volunteers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Upland Primary Tier C

https://bidwell.app/blog/customer-reference-management ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Customer Reference Management for UK Bid Teams

Original Research

Upland · Original study ↗

Methodology

Upland guidance on proactive customer reference management

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

customer reference programme volunteers: 35% reference participation reduction rate. Source: Upland (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contractual-obligations-reduce-reference-participation

HTML Embed

<blockquote cite="https://lighthousedata.io/data/contractual-obligations-reduce-reference-participation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- reference participation reduction rate for customer reference programme volunteers<br><small>Source: Upland (2026) · <a href="https://lighthousedata.io/data/contractual-obligations-reduce-reference-participation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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