B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- contextual advertising spend growth rate for Global contextual advertising spend (2020-2022)
Global contextual advertising spend increased by 20% between 2020 and 2022.
- Source text states 'That’s a 20% increase over three years' while referencing 2020 to 2022 data points.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2020-2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://spiny.ai/resources/articles/Contextual-Advertising-Content-Intelligence-Digital-Publishing ↗
Source Article
Contextual Advertising and Content Intelligence Publishers - Spiny
Bridging Contextual Advertising and Content Intelligence for Publishers
In our previous article, we talked about Google's upcoming move to eliminate third-party cookies. As you probably know, this could leave a huge revenue gap for publishers. The big G, who commands a massive 65% of the browser mar…
Original Research
Statista
· Original study ↗
Methodology
Article labels the 2020-2022 change as 'over three years' although the span is two years; derived from the article's $157.4M (2020) to $190.3M (2022) figures (actual increase ~20.9%).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global contextual advertising spend: 20% contextual advertising spend growth rate. Source: Statista (2020-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contextual-ad-spend-growth-2020-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/contextual-ad-spend-growth-2020-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- contextual advertising spend growth rate for Global contextual advertising spend<br><small>Source: Statista (2020-2022) · <a href="https://lighthousedata.io/data/contextual-ad-spend-growth-2020-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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