B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- average global bounce rate for Global websites across industries (2023)
According to Contentsquare's 2023 Digital Experience Benchmark, the average global bounce rate across industries is 47%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Contentsquare
Primary
Tier B
https://contentsquare.com/ ↗
Source Article
User Behavior Signals (CTR, Dwell Time, Bounce Rate) as SEO Ranking Factors: What You Need to Know in 2025
Search engine optimization (SEO) has changed dramatically over the past decade. Google’s algorithms are now smarter, leaning heavily on artificial intelligence and user experience data to decide which websites deserve top positions. Among the most debated elements in modern SEO are user behavior sig…
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Original Research
Contentsquare
· Original study ↗
Methodology
Contentsquare’s 2023 Digital Experience Benchmark Report
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global websites across industries: 47% average global bounce rate. Source: Contentsquare (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contentsquare-bounce-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/contentsquare-bounce-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- average global bounce rate for Global websites across industries<br><small>Source: Contentsquare (2023) · <a href="https://lighthousedata.io/data/contentsquare-bounce-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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