B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- content retention increase for immersive advertising formats (2026)
Industry research from organisations including PwC and Deloitte suggests immersive advertising formats can boost content retention by as much as 75%.
- boosting content retention by as much as 75%
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
PwC and Deloitte
Primary
Tier A
https://adtechtodayme.com/outdoor-media-oman-launches-3d-hologram-advertising-in-retail-spaces/ ↗
Source Article
Outdoor Media Oman Launches 3D Hologram Advertising in Retail Spaces
Outdoor Media Oman, a part of SABCO Media, has introduced an innovative 3D hologram advertising format in Oman, marking a new step forward in the country’s out-of-home (OOH) media landscape.
The new installations are currently operational at Oman Avenues Mall and Markaz Al Bahja Mall, bringing large…
Original Research
PwC and Deloitte
· Original study ↗
Methodology
Industry research from organisations including PwC and Deloitte
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
immersive advertising formats: 75% content retention increase. Source: PwC and Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content_retention_increase
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<blockquote cite="https://lighthousedata.io/data/content_retention_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- content retention increase for immersive advertising formats<br><small>Source: PwC and Deloitte (2026) · <a href="https://lighthousedata.io/data/content_retention_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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