B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- content marketing importance for marketers (2013)

2013  · Econsultancy

90% of marketers say that content marketing will be extremely important to them in 2013.

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Attribution: Econsultancy View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2013
Entity
marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Econsultancy Primary Tier C
http://www.retailonlineintegration.com/aggregatedcontent/best-practices-content-marketing ↗
Confidence: 48/100 Vintage: 2013 Channel: Common Crawl
Source Article
Best Practices for Content Marketing
Original Research
Econsultancy · Original study ↗

Econsultancy research, cited by Retail Online Integration

Methodology documented
Industrymarketing
Plain Text
marketers: 90% content marketing importance. Source: Econsultancy (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-importance-2013
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<blockquote cite="https://lighthousedata.io/data/content-marketing-importance-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- content marketing importance for marketers<br><small>Source: Econsultancy (2013) · <a href="https://lighthousedata.io/data/content-marketing-importance-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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