B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
189
189 -- competition entries for Ogilvy/Coca-Cola Content 360 competition (2010)
A record 189 entries were submitted to the 2010 Ogilvy/Coca-Cola Content 360 competition.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
189
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ogilvy & Mather
Primary
Tier A
http://www.ogilvy.com/News/Press-Releases/March-2010-Ogilvy-Mather-France-Coca-Cola-Pick-Content-360… ↗
Source Article
Ogilvy & Mather
Original Research
Ogilvy & Mather
· Original study ↗
Methodology
Entries submitted to the MIPTV Content 360 branded content competition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ogilvy/Coca-Cola Content 360 competition: 189 competition entries. Source: Ogilvy & Mather (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-360-entries-189
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-360-entries-189" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>189</strong> -- competition entries for Ogilvy/Coca-Cola Content 360 competition<br><small>Source: Ogilvy & Mather (2010) · <a href="https://lighthousedata.io/data/content-360-entries-189" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.